United Colors of Benetton India partners with FM Logistic India to run its omnichannel warehousing operations, Retail News, ET Retail

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New Delhi: Global fashion brand, United Colors of Benetton (UCB) partners with a French 3PL service provider, FM Logistic to handle all aspects of omnichannel warehousing operations for UCB at FM owned multi-client facility (MCF) in Farrukhnagar, Haryana, the company said in media release on Tuesday. The facility is spread across 7 lakh square feet.

With this association, FM will deploy plug-and-play comprehensive supply chain and IT solutions for the brand’s overall operations. Additionally, UCB will be provided with value-added services like labelling, repackaging and manage returns & refurbishments.

Ramprasad Sridharan, CEO, United Colors of Benetton India said, “As a fashion brand, we are building a robust supply chain towards the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising the user experience, satisfaction, and loyalty standards across all touch points.”

“FM Logistic will be a key partner for Benetton India on the logistics and supply chain leg of the consumer journey,” said Rajat Dhar, Head – Supply Chain, United Colors of Benetton India.

FM logistic said it hopes to support UCB’s growth in the country by deploying their sectoral expertise, solutions and technology. Thus, enabling them to offer a large range of products to their end consumers across various distribution channels from one integrated, state-of-the-art and sustainable order fulfilment setup.

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