Sports commerce platform FanCode has partnered GoKwik to expand its cash-on-delivery (COD) serviceability especially in smaller towns – ET Retail

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FanCode Shop sells a range of accessories and merchandise– from official jerseys to everyday wear like polos, t-shirts, joggers and the Indian Premier League or IPL season brings three to four times more traffic than usual to the FanCode shop. In addition, they also manage the digital mega stores for three IPL teams— Rajasthan Royals, Kolkata Knight Riders and Punjab Kings.

To ensure expansion of their product availability across India, and to curb its return delivery losses, FanCode has onboarded e-commerce enabler GoKwik, it said.

“We have always had a user-first approach at FanCode Shop. The partnership with GoKwik will enable us to continue on that path, and serve our customers efficiently by offering reliable COD services and streamline our operations with minimal RTOs,” Yannick Colaco, Co-Founder, FanCode said in a statement.

FanCode Shop currently has over 50 brands and team merchandise available, and is looking at an overall 5 times growth in the current calendar year. Apart from IPL merchandise, the digital store also houses merchandise from teams like Arsenal, Dortmund, Barcelona, PSG and sports manufacturers like SG, Adidas, Asics and Puma.

“FanCode is fulfilling every IPL enthusiast’s dream of owning official merchandise. Moreover, with their dynamic line ranging from jerseys to shoes, FanCode is a one stop shop for all sports lovers. As they aim to scale higher, we are looking forward to helping them expand into deeper roots of India and unlock further growth potential while robustly mitigating losses owing to undelivered COD orders.” said Chirag Taneja, Co-Founder and CEO, GoKwik.

GoKwik, a Sequoia-funded firm, offers a range of smart tools that help e-commerce platforms reduce their RTOs and increase their profitability. They help eCommerce brands minimise return losses on COD orders thereby enabling them to expand COD serviceability pan India. Through its partnership with GoKwik, FanCode will double its COD options to about 20,000 pin codes.

  • Published On May 4, 2023 at 03:57 PM IST

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