New Delhi: Armour Heavy (AH), a performance wear brand has raised Rs 1.6 crore in pre-seed funding led by India Accelerator, the company said in a media release. Currently, it has been valued at Rs 20 crore.
AH plans to allocate the funds in growing its operations and scale its online reach and also enhance research & development in high end performance clothing.
Started in January 2022, the brand aims to offer high fashion clothing with high-performance material. AH hopes to leverage the local ecosystem in building a world-class performance wear line of apparels.
Military veteran Captain Rahul Rai who is founder and chief vision officer of the brand said, “These are founding years and there is a lot of ground to cover. The satisfying part is that all is going as per the plan.”
The company said it earned a consolidated revenue of Rs 1.8 crore last year.
Further, AH said that it has a growing point of presence in traditional retail to bridge gaps in tier II cities where online shopping is still not the first choice to go shopping.
It presently sells high end tactical gear to the Indian Army, NSG and special forces.
Previously, the brand has also appeared in the investment tanks – Shark Tank India and Horses Stable.