Malabar Gold & Diamonds is all set to open the world’s biggest jewellery showroom in Kozhikode. The Artistry Store, which will be a new global destination for gold and diamond shopping, incidentally is being set up at the same place where Malabar Group originated three decades ago.
It will be the world’s biggest jewellery showroom, covering an area of 1,10,000 square feet with five floors for shopping and three for parking. Social Political leader Panakkad Sayyid Sadiq Ali Shihab Thangal will formally inaugurate the store on 7th May. Malabar family members and other socio-political dignitaries will attend the function.
The showroom will offer a differentiated shopping experience and innovative bouquet of services to the customers. It has a dedicated wedding arena exclusively for the selection of ornaments for the brides. A bespoke suit will enable the customers to customise their choices. A privilege lounge with personalised services will be another feature of the showroom, to be run by a set of specially trained staff.
The store has a set of experts who will brief the customers on the sourcing, value and features of different gemstones. The experience zone, set up as part of the showroom, offers an immersive experience to the customers on the gold and diamond manufacturing process. More than being a sales point, it has been conceived to be a jewellery tourist destination where the customer gets to know the depth, diversity and styles of traditional ornament making and jewellery craft. There will be a special pavilion to showcase the precious and age-old diamonds, jewelleries and antiques collected from across the world.
Malabar Group Chairman M P Ahammed termed the completion of 30 years of Malabar Gold & Jewellery as a momentous occasion in their journey which was made possible only because of the trust and affection of the customers. “Their continued support and trust took us where we stand now as one of the biggest jewellery groups in the world. We are especially happy to set up this store at the same place where we started our humble journey. This is a significant step towards our journey to emerge as the biggest jewellery retailer in the world,” he said.
Similar Artistry Stores are already operating in Hyderabad, Bangalore, Chennai and Delhi. Work is in progress to set up 20 more such stores in other prominent cities in the country, he added.
“The artistry store here gives an indication of how we want to move ahead in the coming years. We wanted to give a totally different experience to the customers, providing them with information on design development and manufacturing. This is one of the crucial results of our continued and sustained research and development on how to elevate the shopping experience. The trust from the customers and our commitment to give back the best to them made this brand the favourite of the people,” said O Asher, managing director of Indian operations.
The Group at present has showrooms in India, UAE, Bahrain, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the United States. The Group plan to expand its footprint to more countries such as the United Kingdom, Bangladesh, Australia, Canada, Egypt, Turkey and South Africa in the coming years, he added.