Hang Ten- the California lifestyle brand has appointed Bradford as exclusive agent to enter in the Indian Market, a senior executive said.
Established in 1960 by the surf legend Duke Boyd has now diversified its product portfolio with new categories for the Indian market.
Planning to expand its global footprint, Hang Ten will sell other products in addition to its core surf wear business. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.
“Hang Ten’s vision is to be a globally diversified brand. The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offer its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India,” said Marc Setton, CEO of Hang Ten.
Hang Ten intends to capture a larger share of the Indian market with casual clothing such as t-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts in both male and female categories; T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts will be available under kids’ wear for both girls and boys.
Frames and sunglasses will be included in the category of eyewear. Smartwatches, analogue watches, and chronographs will be integrated in the Watches category. The fragrances category will contain perfumes, deodorants, and body sprays for both men and women.
India has significant potential for demand in all the following categories, which is what led the brand to pursue brand licensing.
“In India, the licensing industry is expanding quickly and is a multibillion-dollar market globally. Licensing is a simple method for a brand like Hang Ten to be a part of the growth story because there is a significant demand in the Indian market for the categories that Hang Ten is delivering,” said Sachin Goel, CEO of Bradford India.