Ethnic wear brand Shobitam appoints Raghu Sethuraman as chairman and CEO – ET Retail

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Raghu Sethuraman – Chairman & CEO, Shobitam

New Delhi: Global D2C ethnic wear brand Shobitam, has appointed former Microsoft Cloud & Amazon executive Raghu Sethuraman as Chairman and CEO, the company said in a media release.

This leadership appointment is expected to facilitate growth with both innovations and operational efficiency, as per a statement by the company.

An alumnus of the Harvard Business School, Sethuraman comes with over 24 years of experience in e-commerce, global operations, cloud infrastructure, customer experience and high-tech industries in Seattle, Silicon Valley, Hong Kong and India.

Sharing thoughts on this appointment, Sethuraman said, “We look forward to disrupting the fashion industry by bringing in best practices around e-commerce, global supply chain with operational excellence and innovative technology from design to delivery.”

  • Published On May 9, 2023 at 01:15 PM IST

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